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Pincode Rebranding
Client Name
Pincode (Phonepe Product)
Year
Role
2024
Branding, Visual Language, Product Research
This concept revolves around using "Shapes & colours" theme to evoke a sense of simplicity, nostalgia, and trust. The branding leverage shapes, colors, and organic shapes reminiscent of real objects to create a warm, approachable, and reliable feel. This approach will resonate with both local supermarkets and individual customers, emphasizing the brand's commitment to community and quality.

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