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Indus Branding
Client Name
Indus (Phonepe Product)
Year
Role
2024
Branding, Visual Language, Product Research
The task was to lead the entire branding project for Indus, starting from defining the vision to rolling out key visuals like posters. This meant working closely with major stakeholders, running workshops, and making sure everyone was aligned on the brand’s direction. The goal was to create a strong, scalable brand identity for Indus that would stand out in the market.

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